THE CONTENT STRATEGY LIBRARY

Useful ideas.
Yours to put to work.

Practical guides to creating content people find useful, and connecting that attention to your business.

Original The Tom Tribe guides, drawing on selected public teaching. No sign-up required.

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Founder Content Map

One audience. Five questions. Three series. Your first complete episode.

01 / CHOOSE YOUR AUDIENCE

Content that attracts the people you can help

Choose ideas around useful customer decisions, with an example you can adapt.

Read the guide ↗
02 / FIND YOUR POINT OF VIEW

Build a point of view people recognise

Turn professional experience into a useful opinion, then improve its expression through feedback.

Read the guide ↗
03 / BUILD A FORMAT

Turn a promising idea into a repeatable format

Give people a reason to return, with enough variation to make future episodes worthwhile.

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04 / EXPLAIN AN IDEA

Show your expertise through a worked example

Make your thinking visible with a clear problem, a demonstrated decision and a useful takeaway.

Read the guide ↗

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